Two more reasons to love the LOFT.

I’ve always liked Ann Taylor LOFT, but I guess I’ve never loved it.  Lately, however, I think their styling has gotten better and the clothes seem younger and fresher.  Plus, here are some more reasons for us all to turn our like into love.

1.  Did you know that Ann Taylor LOFT has a Maternity line?  It’s pretty great, definitely a good addition to my almost entirely Old Navy Maternity wardrobe.  In fact, I’m thinking about buying this dress now to keep in my closet for when baby #4 comes along someday because I like it so much and I don’t want to miss out on it just because I’m not pregnant now.  Is that crazy?  Yeah, a little bit.

2.  I found this on their site and thought it was just fantastic.  15% any time is not a huge deal, but it’s still 15%.  Plus, I love a company that supports and rewards teachers.  I know the school year is almost over, but maybe all you wonderful teachers out there can add to your wardrobe for next year?

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  2. Ann Taylor Loft ‘Brushstrokes Squares Skirt’
  3. Ann Taylor Loft ‘Sweater Dress With Petal Trim’

6 Comments

  1. Cathie says:

    I usually can find a lot of things that I love at ATL (usually…the last few seasons have been a little sketchy) but rarely at a price I love. I can’t afford anything there unless it’s on clearance, and sometimes not even then!

  2. jill says:

    one more thing to love about the LOFT: sign up to receive their promotions via email and take advantage of the friends + family 30% off discount they occasionally offer. gets me every time!

  3. Ashlee says:

    I too noticed that the LOFT’s style was getting better. I mentioned that to a LOFT sales associate and she said it was because they have a new designer. Here is a link to an article about it:

    http://www.stylelist.com/2010/04/15/ann-taylor-loft-fall-2010

  4. Samantha T. says:

    LOFT has been one of my favorite stores for the past 4 years. Lately their clothes have been really cute and stylish. There was a season or two where I wasn’t very excited about their stuff. If you sign up for their emails they often send 20-30% off codes. Also their sale items go fast.

  5. Kim says:

    Thank you, thank you, thank you! I’m 21 weeks pregnant and dying to find some clothes. I’m having my third so you’d think I’d have clothes already but I decided they were all so hideous, I’ve been living in yoga pants!!

  6. Stephanie says:

    The LOFT’s maternity line IS nice – lots of classy, classic pieces. I will definitely be checking it out when we eventually become pregnant with baby #3. :)

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