Andrea, we are so excited about DownEast Basics new denim line and are excited to talk to you about it!
The excitement surrounding the new denim line has been far beyond our anticipation. This is great news because it means more styles in the future. We have the best fans and customer base ever! So thank you everyone for your feedback and requests! Keep them coming – we are listening!
What made DownEast Basics decide to come out with a denim line? And why now?
We have discussed trying denim for a couple of years. I decided to start with denim skirts to see if the fabric, washes and quality would meet our expectations and target pricing that all DownEast fans have come to love. All of our denim skirts were very successful, so we discussed the idea of denim further and started with these four styles. It is very exciting for us to see such brand loyalty from our customers. There is nothing more rewarding than when I hear about women wearing the new denim styles with such pride and excitement! Also, it was always so frustrating when styling the photo shoots to use other brand name denim, even though it was carried in our DownEast Outfitters stores. We are striving to sell everything you see in the catalog, so denim has put us one big step closer to achieving that goal. We have welcomed customer feedback and I am trying to make sure we offer many different fit options for different body types. So far the most popular style is the Rock Star Jean.
I read on your blog that you have five more styles coming out in your holiday line. We are SO excited to see them! Will they only be available for a limited time?
The holiday denim line will hopefully hit stores for Thanksgiving weekend. The styles include: The True Love Boyfriend Jean, which is a slouchy low-rise boot fit jean, and the Double Take Jean, which will be a hit with everyone who likes the Rock Star Jean. It’s a great boot fit jean with stylish washes, wide waistband and similar pocket detail. Also, the Tall & Trim Trouser Jean is a great dark rinse jean that is super flattering. Every woman should own a pair of these jeans. There are also two skinny jeans – the Must Have Matchstick Jean and Miss Slim Skinny Jean – that have back pocket embellishments and look amazing tucked into your favorite boots. We also have our Matchstick Cords coming in for the holidays in two great colors. They are a skinny cut but boast a tried and true comfort I can’t seem to get enough of. We plan to evaluate the demand of all the denim styles and will re-order the most popular styles, but right now we plan to always offer denim as part of the DownEast Basics line going forward.
Will we be seeing men’s jeans anytime soon (or petite, tall, maternity and plus size)?
We are adding an extra long length in the holiday denim styles which is a 36” inseam. Right now we do not have plans to offer men’s denim, maternity or plus, but as our customer base grows we will evaluate how to meet its buying needs.
What’s next for DownEast Basics?
I am anxious for the debut of the Holiday line. Catalogs should hit homes by the second week of November. There are some amazing pieces that will make great gifts, for yourself and others. Some of my favorites are the Classic Cord Coat, Perfect Form Dress (quite possibly the most perfect party dress ever made), First Lady Skirt, and Graceful Drifts Top. We also have a fun camisole/pj pants gift set that comes packaged with ribbon and an adorable To/From gift tag! The pj pants come in fabulous prints while the price and quality live up to the DownEast Basics name. I have my fingers crossed this will be the start of an ongoing sleepwear category. Our Fall 2 jewelry was a major hit, so we are expanding our offering of jewelry including some rings that I cannot wait to wear. You will see a much larger selection of all accessories going forward including scarves, belts, bags and even shoes in 2010. Speaking of 2010, our swim line has shaped up very nicely and will arrive in stores in early February! We have more styles and prints that you will love to wear in the sun, sand and sea.
Overall, you can count on many more styles that will help women of all ages get even more gorgeous and feel even more fabulous than ever. After all, fashion should be fun. Take a ride on the DownEast Basics fun bus! ALL ABOARD!
Thank you Andrea! And as always, it is fun to hear from you!